For interactive campaigns with a call to action, the advert can request that the caller press a key (DTMF). For example, the caller can press “1” for an informative SMS and “3” for a call back if they are interested in receiving more information about the brand being advertised. The informative SMS creates a new sequence of events that can be managed and monitored through the campaign management platform
Step-by-step work-flow indicators are made available to Advertisers to help monitor progress and next steps in order to plan, book and manage each campaign successfully
The A-Tones platform assists with the production of content for each campaign through our easy to use AD-Factory section on the platform. Content approval before execution of the campaign also takes place within the AD-Factory to ensure high quality audio content.
The media planning wizard can suggest a Media Plan for a campaign based on the advertiser’s input on variables such as budget, campaign objectives and targeting criteria (such as subscriber demographics). The system could also offer suggested plans based on the required campaign objectives.
Business process management, such as order forms, copy instructions and invoices form part of the campaign booking workflow system. All the work flow related to the setup and planning of campaigns is managed on the platform.
Creative content is managed through a structured workflow process to ensure approval by the relevant stakeholders. The creative content (audio files) is passed through several stages of approval and is managed by a content administrator to ensure that the quality always meets our high standards. Our platform offers script writing guidance as well as a library of various voices from which to choose.
Campaign reporting to advertisers and agencies plays a vital role in executing successful campaigns. Reports are generated through processed information that is received from the Call Data Records (CDR’s). This information is extracted on a daily basis and the CDR information is used to ensure optimisation of the service offering.