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Advertising Inventory Management

  • The platform always ensures that there is sufficient inventory available.
  • The available inventory is displayed on the dashboard.
  • The profile matcher allows advertisers to select their target audience according to advertiser objectives and needs.
Whats Unique about a-tones
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Whats Unique about a-tones

DTMF Call to Action for Interactive Campaigns

For interactive campaigns with a call to action, the advert can request that the caller press a key (DTMF). For example, the caller can press “1” for an informative SMS and “3” for a call back if they are interested in receiving more information about the brand being advertised. The informative SMS creates a new sequence of events that can be managed and monitored through the campaign management platform

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Campaign Workflow Management

Step-by-step work-flow indicators are made available to Advertisers to help monitor progress and next steps in order to plan, book and manage each campaign successfully

Whats Unique about a-tones
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Whats Unique about a-tones

Content Creation of Adverts through Ad-Factory

The A-Tones platform assists with the production of content for each campaign through our easy to use AD-Factory section on the platform. Content approval before execution of the campaign also takes place within the AD-Factory to ensure high quality audio content.

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Reports

  • Detailed eporting and analytics are available on demand.
  • A live dashboard, giving extensive standard and customisable reports.
  • Reports can be downloaded during the campaign enabling the advertiser to view/pause/edit campaigns while in progress, making it easier to reach objectives.
  • The campaign results and Return On Investment (ROI) can easily be assessed by analysing the available reports.
Whats Unique about a-tones
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Whats Unique about a-tones

Media Plan and Budget Allocation

The media planning wizard can suggest a Media Plan for a campaign based on the advertiser’s input on variables such as budget, campaign objectives and targeting criteria (such as subscriber demographics). The system could also offer suggested plans based on the required campaign objectives.

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Business Proccess Management

Business process management, such as order forms, copy instructions and invoices form part of the campaign booking workflow system. All the work flow related to the setup and planning of campaigns is managed on the platform.

Whats Unique about a-tones
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Whats Unique about a-tones

Creative Content Management

Creative content is managed through a structured workflow process to ensure approval by the relevant stakeholders. The creative content (audio files) is passed through several stages of approval and is managed by a content administrator to ensure that the quality always meets our high standards. Our platform offers script writing guidance as well as a library of various voices from which to choose.

Reporting Dashboard

Campaign reporting to advertisers and agencies plays a vital role in executing successful campaigns. Reports are generated through processed information that is received from the Call Data Records (CDR’s). This information is extracted on a daily basis and the CDR information is used to ensure optimisation of the service offering.

These reports also benefit the Advertisers as it provides comprehensive feedback, including:

  • The number of impressions delivered to the target audiences
  • The average duration of each impression that was played to the target audience
  • The number of click-throughs that derived from the DTMF call-to-action
  • Location of subscribers (optional)
Whats Unique about a-tones