Advertising Ring Back Tones (A-Tones) is a new broadcast medium that enables marketers to run short adverts on mobile phones. A-Tones are 6-12 second audio files superimposed over the standard ring back tone of the called party.
Everyday billions of seconds of broadcast space is going to waste globally...
The mobile advertising market is growing rapidly with revenues heading towards multi-billion dollar levels.
Sue on the left calls mike on the right. Sue will expect to hear a standard ringing tone but instead she will hear a superimposed short advert lasting 6-12 secs.
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